Get Fans
Behind the Wheel Of The Cadillac V-Series.R
Transforming booth traffic into measurable engagement — connecting fans directly to the DNA of Cadillac Racing's GTP program.
Performance Telemetry
Active participants average 20 minutes behind the wheel and 18 minutes in the booth before and after — 38 minutes of total brand engagement per driver.
Friends and family remain for 29 minutes — watching, cheering, and generating organic crowd formation around the booth.
Non-participants observe for 16 minutes on average — creating sustained crowd presence without ever taking a seat.
Demand Exceeds Capacity
176 total participants across 4 days with only 2 simulators. 219+ attendees turned away in a single day due to full booking. Single-day demand exceeded total multi-day throughput.
Data Capture Multiplier
The ACO typically collected 40-80 datasheet signups per event weekend before our simulator program. After integration, that number jumped to over 500 per event — a 6-12x increase in qualified lead capture.
Activation In Action
Targeted
Enthusiasts
Of participants under 24 attend with purchasing-age adults (34+) — creating multi-generational buying influence in a single interaction.
Peak concentration in the 25-44 range — directly aligned with Cadillac's target conquest demographic for V-Series and EV buyers.
Built for Cadillac
Authentic Vehicle Integration
Participants don't just use a simulator — they drive the Cadillac V-Series.R GTP prototype on motorsport-grade racing simulators. Digitally recreated with accurate physics and performance characteristics for a exciting and engaged driving experience.
“Drive the Cadillac GTP prototype.”
Direct IMSA Connection
Reinforces Cadillac Racing's IMSA presence and V-Series performance identity. Recipients of the 2022 IMSA Marketing Achievement Award — this activation extends that strategy into hands-on fan engagement.
Race on Sunday. Engage on Saturday.
Conquest Demographic Alignment
76% of our participants are aged 25-54 — directly overlapping Cadillac's target conquest demographic. 80% of EV buyers are new to Cadillac, this activation builds the pipeline for the next generation of Cadillac owners.
Full-Service Execution
Transport, installation, staffing, live operation, booking systems, queue management, data capture, and teardown — all handled by DRS. Your team focuses on brand experience.