Seamless Integration
DRS manages every aspect of activation — your team focuses on brand experience, we handle the engineering.
Full-Service Execution
Transport & Logistics
Complete equipment delivery and coordination for any venue. Simulators, rigs, screens, peripherals, and all supporting infrastructure shipped and managed end-to-end.
Installation & Teardown
Professional booth build integrated into your event footprint. Full teardown and load-out post-event with no overhead on your team.
Staffing & Live Operation
Trained operators managing the full activation from doors open to close. Session management, participant onboarding, and crowd engagement handled continuously.
Booking & Queue Management
Digital booking system for pre-scheduled sessions. Walk-up queue management to maximize throughput while maintaining a premium experience flow.
Data Capture & Analytics
Engagement metrics, participant demographics, dwell time tracking, and qualified lead capture — delivered post-event in a comprehensive report.
Brand Integration
Cadillac V-Series.R GTP prototype loaded on all simulators. Custom liveries, branding overlays, and Cadillac-specific leaderboard presentation.
Scalable Deployment
Each driver engagement generates multiple layers of audience interaction — friends and family return to the booth, leaderboard competition drives repeat visits, and social sharing extends reach beyond the event floor. One driver creates a crowd.
The Experience
Drive the V-Series GTR
Participants drive digitally recreated Cadillac GTP prototypes with accurate physics on motorsport-grade racing simulators. A true-to-life driving experience.
Compete on the Leaderboard
Timed sessions with a live leaderboard. Cadillac factory drivers set benchmark laps — fans compete against the pros and each other.
Return & Share
Participants bring friends and family back to the booth. Competition drives repeat visits. Social sharing extends reach beyond the event floor.
Competition Creates Connection
Prize ceremonies, trophy presentations, and confetti moments create shareable content and emotional brand associations that persist far beyond the event itself.
With Cadillac Racing drivers setting laps and engaging with fans, the activation becomes more than a booth — it becomes the destination of the event.